HelloBeautiful has rapidly established itself as an online destination for all things celebrity, style and beauty and now the brand has partnered with iconic beauty and revered super-model Iman (who serves as a sponsor) to launch a new mobile app with a focus on beauty how too’s. The app which is available in both the Google Play and Apple IOS stores will feature video content curated by LoveBrownSugars Cristina Brown as well as www.doobop.com founder Jodie Patterson. Content will also be generated by users who can join the conversation by sharing their own beauty tips and engaging fellow users via social media.
“The HelloBeautiful woman is all about mobile!” said Leigh Davenport, Editorial Director, Women and Lifestyle, Interactive One. “Every day over 70% of our users are finding us on their smartphones and the SoBeautiful App is the perfect way to indulge their insatiable appetite for beauty, hair and style trends. The SoBeautiful App also allows our readers to participate in a community where their beauty is celebrated shamelessly! The more selfies the better!”